Gimbel & Associates Blog

Are You Making Enough on Print?

Posted by Roger P. Gimbel, EDP on Apr 26, 2017 1:56:48 PM
Printers operating without a MIS system are flying blind It is easy to tell if a print operation is making money by looking at profit and loss reports. Not so simple is finding the information management needs to make decisions such as determining how much work they can add befor...

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The Printer’s Role in Non-Profit Campaign Effectiveness

Posted by Roger P. Gimbel, EDP on Jan 12, 2017 9:30:00 AM
The Key to Success is in the Data Helping non-profits reach their objectives for fundraising and retention requires print service providers to use a new approach; different from how they’ve interacted with customers for decades. Print vendors must dedicate more time to probing, a...

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Upgrade fundraising strategies with printed and electronic messaging

Posted by Roger P. Gimbel, EDP on Jan 5, 2017 1:04:51 PM
Printers have the expertise, non-profits have the need Many non-profit organizations are stuck in the past when it comes to their fundraising efforts. Part of the challenge is a lack of resources. Non-profits rely on volunteers to handle administrative tasks. There may also be kn...

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How to Create a Business Marketing Plan for Inkjet     Part 2

Posted by Roger P. Gimbel, EDP on Dec 7, 2016 3:26:31 PM
Marketing and Sales Must Work Together Creating a Business Marketing Plan for Inkjet includes several steps. Success relies upon an honest evaluation of the print service provider and a detailed analysis of customers, competitors, and market trends. If inkjet is new to everyone i...

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How to Create a Business Marketing Plan for Inkjet           Part 1

Posted by Roger P. Gimbel, EDP on Nov 21, 2016 3:16:34 PM
4 Main Steps to Success Creating a Business Marketing Plan for Inkjet includes several steps. Success relies upon an honest evaluation of the print service provider and a detailed analysis of customers, competitors, and market trends. If inkjet is new to everyone in the organizat...

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Why You Need a Business Marketing Plan Before You Buy an Inkjet Press

Posted by Roger P. Gimbel, EDP on Nov 4, 2016 12:58:18 PM
Plan a Strategy for Migration, Integration and New Business Bevelopment  Early adopters of inkjet printing were often challenged to find enough pages to fill their newly acquired capacity. Lower production cost was an attractive aspect of inkjet, but those savings only materializ...

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Paper and Ink Developments Broaden Inkjet’s Appeal

Posted by Roger P. Gimbel, EDP on Sep 13, 2016 1:59:57 PM
Inkjet Advancements Exhibited at Drupa The biggest print show in the world, Drupa, recently concluded in Düsseldorf, Germany. The theme of the show could not be mistaken. It was inkjet. More precisely, Drupa highlighted industry developments that are hastening, and widening, the ...

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Consultative Selling - Teaching Your Sales Team a New Approach

Posted by Roger P. Gimbel, EDP on May 18, 2016 12:13:01 PM
How To Turn Your Staff Into Consultative Sellers In a previous post I pointed out the need to transition to consultative selling from traditional approaches used by most print service providers. This isn’t an easy task. Retraining a sales team to use a different set of skills is ...

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Consultative Selling – Business Development Breeds Better Sales

Posted by Roger P. Gimbel, EDP on Apr 18, 2016 11:57:05 AM
Why You Should Care About Consultative Selling Over the last several years journalists and experts have advised printing companies they must change to be competitive in a multi-channel communications world. Many print providers have responded by updating hardware, software, and t...

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Grow Your Business by Selling Value, Not Print

Posted by Roger P. Gimbel, EDP on Mar 15, 2016 9:00:00 AM
Print providers are in an excellent position to help their customers understand the unique benefits of print communications, how to get the greatest return from their investments in printed material, and how to integrate print and digital media to raise the effectiveness of all t...

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individualized media essentials

Posted by Roger P. Gimbel, EDP on Mar 10, 2016 9:00:00 AM
Increase Your Print Sales: Here’s an ideal vehicle for telling customers and prospects how they can generate enormous sales and revenue opportunities with variable-data printing (VDP). Written for marketers and printers alike, the individualized media essentials book focuses on h...

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Breaking Through – The Challenge of Email and Voicemail

Posted by Roger P. Gimbel, EDP on Mar 8, 2016 3:26:36 PM
"What would it mean to your business if 20 or 30 percent more of your emails were opened and responded to?"  Clients and prospects want relevant specific content, and are overwhelmed by the amount of information coming at them every day.        Gimbel & Associates’ webinar, Break...

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