Enter the "Success Matrix" and Grow Your Commercial Print Business
Saturday, October 5, 2019 10:00AM - 10:50AM R40
The discussion on business growth for today's commercial printers is highly focused on technology considerations around such topics as inkjet, digital, workflow, and other process and production related concerns. In our strategic work with commercial printers of all size we constantly face a wall that challenges their senior management team. How to focus "On the Business" versus focusing "In the Business?" Day to day operations absorb the greatness amount of time of senior management, when where we are going an how is as important if not more so than what happened on the shop floor that day or what order did not get filled?
Utilizing the Success Matrix for Commercial Printers, Randall Swope will address the three key vectors that are involved in building a business growth strategy.
- Meeting the Customer Value Proposition
- Customer Experience
- Superior Competitive Advantage
Randall will explore the following four key quadrants against these three vectors:
- Price - in the Value Proposition Vector
- Frictionless -in the Customer Experience Vector
The strategy for business success is to LEAD in one of the quadrants, BE AMONGST the BEST in a 2ND quadrant, and BE GOOD in the remaining quadrants. We will be discussing how to formulate a business assessment using this matrix and focusing on key differentiators for customer value as it relates to the commercial print segment. Autonomous case studies will be used to highlight the key messages and Do's and Don'ts. The audience will be requested to participate in brainstorming inputs for the matrix as it relates to their experience in the commercial print industry. The audience will be challenged to take a leadership role in their company to start this important discussion internally.
Key Take Aways:
- How to move beyond the day-to-day operations to focus on strategic thinking.
- How to model business success using a proven matrix that applies to many business segments.
- Understanding the difference between product/service benefits and customer value proposition.
- Taking a leadership role in your business to move the discussion from "What went wrong today?" to "What do we need to do to be successful?
Who Should Attend?:
Business Management,Production,Sales or Customer Service,Marketing,Data or IT Services
Make sure you register for Randy's educational and directional seminar. Easy registration for the show and all events can be found on the Print 19 website:
2019 Fall International Printer’s Network
September 5-7, 2019
Alexander's Print Advantage recently hosted the 13th annual IPN Global Technical Meeting in Lindon, Utah.
This meeting continues IPN's successful series of annual technical meetings that have created the opportunity for technical staff from IPN member companies to get together, exchange ideas and learn from one another.
Roger P Gimbel, EDP & President of Gimbel & Associates will be presented at the Xplor 19 Conference.
Wide format is a logical expansion of the growth of Inkjet Technology. Roger will be describing and discussing how wide format business is expanding and how service bureaus, commercial printers and retailers take advantage of adding these offerings to their portfolio! Both the challenges and benefits of integrating these offerings will be discussed. Roger shared a terrific success story!
Gimbel & Associates and Greg Gantwarg, Marketing Manager, Wilen Group lead an educational session titled, "Using Compliance to Drive New Business," at the recent Xplor 2017 Conference on March 28th .
Attendees learned how marketing strategies around compliance can increase customer engagement and drive new business opportunities. Discussions centered around compliance used to win strategic new business as part of an effective marketing strategy.
Read Kristin's views on "taking web2print to the next level" by clicking the link below.