With our extensive background in print services, print production, digital, marketing communications, database management, training, direct marketing, we help our clients accomplish their growth and efficiency goals.



 Xplor International - 2011

The Next Generation of Customer Communications

 

Xplor International - 2011

Course: STRATEGIZE: Communication Requirements in a Multi-Channel World
Session Title: Technology Applications and Their Use in Multi-Channel Marketing Campaigns
Session ID: TR111242
INSTRUCTOR INFORMATION
Instructor(s):
SESSION DETAIL
Description:  Research shows that multi-channel campaigns can deliver significant increases in response rates as compared to their single-medium only counterparts. In addition, multi-channel marketing campaigns can also generate loyalty, retention and repeat business. However, selecting and using the right applications, tools and technology can go along way to turning your multi-channel campaign into a success, rather than a disappointment.

During this session, we will present a detailed case study including the planning, technologies used, and measurable results from a multi-channel marketing campaign.
Session Date:  Wednesday at: 9:30 AM - 10:20 AM
   
 



 

 

With our extensive background in print services, print production, digital, marketing communications, database management, training, direct marketing, we help our clients accomplish their growth and efficiency goals.