Content Management & Print Supply Chain Optimization

John Pasanen brings 15 years of content management experience with a focus on aligning stakeholder priorities to measurable business outcomes. As a Senior Consultant at Gimbel & Associates, he helps organizations optimize their end-to-end print supply chains, improve customer communications, and launch high-impact programs that scale efficiently across complex enterprises.

John combines data-driven insights with hands-on operational know-how to increase brand awareness, identify high-value applications, and drive down total cost of ownership (TCO). His background also includes successful healthcare entrepreneurship, giving him a practical perspective on speed-to-value, compliance, and customer experience in highly regulated environments. He has delivered notable results across the financial services and healthcare verticals.

Core Expertise

• Content management strategy & governance

• End-to-end print supply chain optimization (onsite/offsite/hybrid)

• Application discovery & roadmap development to accelerate growth

• TCO modeling, vendor rationalization, and KPI design

• Data analytics for channel performance and customer engagement

• Program management across marketing, IT, and operations

• Regulated-industry workflows (healthcare & financial services)

Notable Focus Areas

• Brand & Application Growth: Identifies and scales applications that expand brand reach while improving ROI.

• Cost & Efficiency: Reduces waste and unit economics via workflow redesign, automation, and inventory optimization.

• Analytics-Led Decisions: Uses dashboards and controlled tests to guide budget allocation and campaign mix.

• Stakeholder Alignment: Translates executive goals into clear roadmaps with milestones and measurable deliverables.

Approach

John’s approach blends discovery workshops, current-state assessments, and pragmatic implementation plans. He partners with cross-functional teams to build clear baselines, prioritize quick wins, and establish repeatable operating rhythms for continuous improvement—especially important in today’s challenging macro environment.