Gimbel & Associates Blog

  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

  Selling print services to enterprises is not about getting a lead for print jobs.  You need to be proactive in the overall account strategy, not reactive to fulfilling job quotes.   Your ultimate goal is to become a strategic business partner integrated into your customer’s bus...

Though people in the printing industry are in the communication business, they aren’t always personally skilled in the art of information exchange. A brush-up on communication skills can      make a big difference in how customers and others perceive company executives and other ...

  The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies ...

2019 Fall International Printer’s Network Meeting Tokyo, Japan November 9-12, 2019 Roger P. Gimbel, EDP and President of Gimbel & Associates attended the annual IPN Global Fall meeting  held this year in the vibrant city of Tokyo, Japan.  This year's meeting theme was “Henkaku” :...

  Enter the Success Matrix and Grow Your Commercial Print Business   Print 19 Seminar Delivered by Randall Swope, Sr. Consultant - New Market Development Gimbel & Associates  Saturday, October 5, 2019 10:00AM - 10:50AM R40   The discussion on business growth for today's commercia...

If you ask print salespeople about the most important things they should bring to a meeting with prospective clients, they might mention items such as print samples, company brochures, or sales pitch slide decks. Gimbel & Associates interviewed print buyers about their experience...

  Roger P. Gimbel, President of Gimbel & Associates, was the Master of Ceremonies for a luxury cruise auction during the Endless Summer New York Fashion Week Event on September 5, 2019 hosted by Jackie Holliday Fashions and held at the Pierre Hotel in New York City. Gimbel & Asso...

Every aspect of our lives is driven by data. The need to protect and secure this data is becoming increasingly critical. Privacy is becoming a core market differentiator for companies. Businesses need to prove to their customers that they handle data securely and ensure the prote...

  Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the US Postal Service. Generating mailings (or even designing mailings) without considering the mailing requiremen...

  A vertical market is a group of similar businesses that has a common set of needs for products and services.  Customers in the same vertical market have the same types of applications, and they often have the same business issues. Getting to know a vertical market helps you sel...

Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...

  Focus on the Customer Needs We can often get so focused on producing the job itself, that we lose sight of WHY a customer is getting the job produced. It’s not because they don’t have enough work to do or that they have extra money to spend. It’s because the job supports a busi...