Gimbel & Associates Blog

Click Here to Register for Our Complimentary Webinar! Gimbel & Associates Sr. Consultant for New Market Development, Randall Swope, will be the featured speaker delivering  an insightful 1-hr complimentary webinar on when and how to hire a business consultant. Hiring a Consultant...

The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trend...

A difficult, painful lesson from 2020 is that sometimes we simply have no control. But, while we can’t change the course of a pandemic, we can control how we react to it and move past it. So, onward to the hope of 2021 and to thinking about how to position your company for the ex...

Download the latest eBook from Gimbel & Associates.  The “Printer’s Perspective & Guide to Digital Printing and Variable Data" answers some of the business and operational questions asked by printing professionals as they transition to a business model where digital printing play...

  Longtime Xplor member and supporter becomes a Platinum Elite Sponsor and Diamond Conference Sponsor. International, the worldwide electronic document systems association, today announced that longtime member and supporter Gimbel & Associates has joined Xplor as a Platinum Elite...

Gimbel & Associates, the well-known printing industry management consulting firm, announces the addition of industry professional Randy Hardy to the Gimbel team as a Senior Consultant. Mr. Hardy offers Gimbel & Associates clients his industry knowledge and expertise as they face ...

A new year is powerful: It’s a time when we reflect on the past year with the challenges we have all faced and look to our hopes for the future. It's a chance to welcome a fresh start to reinvigorate our enthusiasm for chasing our goals and our dreams. On behalf of the Gimbel & A...

Print service providers: Have you taken the time lately to analyze your competition? It might not be the shop across town anymore, but a business in another state, or even overseas, that is soliciting business from your customers. Even if you have done competitive research before...

Portable Document Format files (PDFs) are an efficient way of digitally sharing and outputting files across multiple platforms, including printing, losing no essential information in the transmission. Adobe introduced the file format almost 30 years ago. Because PDF is now really...

Printers are always helping their clients raise awareness for their products and services. They send out marketing postcards or donation requests for them, print door hangers, or create entire marketing campaigns in service of their customers. In marketing their own services, tho...

  A key component of creating printed materials is managing the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive. Some print shops ou...

Don't miss this opportunity to learn from the experts.  Roger Gimbel & Randy Hardy will be discussing how AI will impact printing.  To register, see details and links below. Tuesday, September 29th Educational Sessions Description 1:50 PM  -  2:40 PM Artificial Intelligence is Al...

Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishme...

    Social media can be a powerful addition to a print company's marketing strategy, but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can...