Gimbel & Associates Blog

  Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically arrives in a mailbox rather than being easily missed on social media or email in-box...

  Most of us are bombarded daily with thousands of marketing messages. Our phones, computers, televisions, social media channels, radios, and emails continuously clamor for our attention with promotional hits. A marketer trying to cut through the noise faces almost impossible odd...

  Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may ho...

  A significant percentage of designers have little to no experience in creating print projects. When they shift to printed materials, this lack of knowledge can cause them to make design decisions that add unnecessary costs and make it tough for printers to produce the product t...

  This GCS Strategies video features wide format experts, Sean Burke and Tom Cochrane talking to  Brian Ebenger, VP Excel Products, about the materials and installation of security film on windows and doors to protect schools.  Whether K-12 or collegiate, this film provides an ad...

  For two long years, nobody put on an in-person event. Organizers migrated everything to virtual affairs or cancelled their plans outright. Now people are feeling safe enough to attend live events again. Sports teams are back to playing in front of their fans and entertainers ar...

  Has anyone ever enjoyed a session of Death by PowerPoint? If your sales reps are still focusing on speeds, feeds, and other dry factoids during client presentations, chances are high they’re not delivering a message that resonates. While facts still matter and need to be commun...

  Roger P. Gimbel and our Gimbel & Associates Sr. Consultants are excited to once again participate in XPLOR 22 activities and seminars!  G&A is always happy to share our knowledge and insights with attendees at the yearly conference.  As the main XPLOR Platinum Sponsor G...

  Like the rest of us, print buyers have come through a challenging time. COVID has surely affected their jobs, and the profession itself has changed as print’s place in the marketing spectrum has evolved. Today’s buyers include highly experienced professionals who understand the...

  Well, we are certainly living in interesting times. Two years of a global pandemic, followed by conflict in Ukraine, have resulted in labor disruptions, a choked global supply chain, and a shifting marketplace. What’s next is anyone’s guess at this point. Interesting times cert...

  Online shopping is part of our culture.  During the pandemic we learned that even the least tech savvy consumer was doing their shopping online.  E-commerce is growing while retail businesses face declines in traditional in-person shopping. The trends in B2B shopping closely fo...

  Expanding into wide-format offerings is exciting on many fronts. It’s also challenging and complex as, among other things, it requires creating a smart manufacturing layout to produce the printed items profitably. A good floor plan is like a puzzle—all the pieces must fit toget...

  Roger P. Gimbel of Gimbel & Associates has a few years of experience watching the print and graphics industry evolve. As the author of “I’m Not Anyone – A Story of Reinvention and Acceptance”, he has stories around his career journey (including discotheques), perspectives, ...

The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to...