Gimbel & Associates Blog

Gimbel & Associates Hosts Webinars, Seminars, Panels & Cruise Auction at XPLOR21, November 16-17, 2021

Posted by Roger P. Gimbel, EDP on Oct 28, 2021 3:32:39 PM
Complimentary Webinar Available Navigating Your Inkjet Journey - Navigating Your Inkjet Journey is a two part session with Part 1 focusing on the discovery process in this on-line webinar presented by Randall Swope, Sr. Consultant - New Market Development for Gimbel & Associa...

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Print — A Multi-Sensory Experience

Posted by Roger P. Gimbel, EDP on Oct 26, 2021 2:27:38 PM
Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them. A printed piece appeals to us visually and makes us want to touch it. We become engaged at a...

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Setting Up or Expanding a Print Business - 7 Points to Consider

Posted by Roger P. Gimbel, EDP on Sep 22, 2021 10:19:26 AM
  Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make s...

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Print Projects and Accessibility

Posted by Roger P. Gimbel, EDP on Aug 25, 2021 2:29:47 PM
Printers often focus on how a project looks. Are the colors right? Is the registration exact? Any smears or smudges? Are the graphics and text sharp and clear? These are all important, of course, but we usually base the analysis on what we can see, hold, and touch. How often do y...

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Digital Printing Sales Secrets

Posted by Roger P. Gimbel, EDP on Jul 15, 2021 11:34:07 AM
Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 2...

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The Webinar Report – In-Plant Innovation

Posted by Gimbel & Associates on Jul 12, 2021 2:10:34 PM
How many of us have the time of day to sit and listen to the myriad of webinars being advertised in all industries.? After a year of being stuck in your house attached to Zoom, you are probably dealing with virtual exhaustion. We all want to get back out there and see actual live...

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Using Fonts with Variable Data

Posted by Roger P. Gimbel, EDP on Jun 17, 2021 10:40:59 AM
Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with the viewer. Today’s variable printing technology makes it possible to match typog...

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Wide Format Advances School Security

Recent studies show that there have been 66 school shootings since 2019. With the steady increase in these events, protection from active shooters has become a high priority for schools across the county. Once of these protections is called “target hardening.” Target hardening is...

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Uncovering Opportunities for In-plant Print Operations

Posted by Roger P. Gimbel, EDP on May 25, 2021 10:00:00 AM
In-plant printing centers operate in an in-between world. They’re not commercial printers who must constantly hustle for business, but their continued existence is not guaranteed, either. The traditional model for in-plants to passively print documents for internal departments no...

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Data Visualization: Making an Impact with Data You Can Print

Posted by Roger P. Gimbel, EDP on May 11, 2021 1:09:52 PM
Data, as they say, is king. But data, in its raw form with lines of numbers, can be challenging for readers to absorb and process, especially if you want them to discern key themes or trends. The human mind processes information in various ways. Writers and communicators can prod...

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APTech's VDP & Mail Summit - 5 Key Takeaways

Posted by Kristin Anderson, Sr. Consultant on Apr 21, 2021 12:51:19 PM
In the early 90’s, VDP was the anxiously awaited “next big thing.” The concept was solid. The dream persevered as the industry impatiently awaited fast enough network file transfer speeds and on-demand press output capacity. Undaunted early adopters tested the waters and proved t...

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How To Run Successful Virtual Events

Posted by Roger P. Gimbel, EDP on Apr 19, 2021 11:58:27 AM
Well before the pandemic, Gimbel & Associates published “Making Your Event a Success” to help print industry professionals plan and execute in-person events. This free guide is still available and includes useful tips about any kind of event, whether in-person or virtual. You...

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Register now for XPLOR March 31st Webinar - Should you Hire a Consultant and What to Look For?

Posted by Roger P. Gimbel, EDP on Mar 11, 2021 1:34:10 PM
Click Here to Register for Our Complimentary Webinar! Gimbel & Associates Sr. Consultant for New Market Development, Randall Swope, will be the featured speaker delivering  an insightful 1-hr complimentary webinar on when and how to hire a business consultant. Hiring a Consul...

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How Color Choices Affect Printing Costs

Posted by Roger P. Gimbel, EDP on Mar 8, 2021 2:05:43 PM
The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trend...

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