Gimbel & Associates Blog

  Expanding into wide-format offerings is exciting on many fronts. It’s also challenging and complex as, among other things, it requires creating a smart manufacturing layout to produce the printed items profitably. A good floor plan is like a puzzle—all the pieces must fit toget...

  Roger P. Gimbel of Gimbel & Associates has a few years of experience watching the print and graphics industry evolve. As the author of “I’m Not Anyone – A Story of Reinvention and Acceptance”, he has stories around his career journey (including discotheques), perspectives, ...

The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to...

In-plant printing operations are different from commercial shops in significant ways. They are, for example, expected to provide services that support the goals of their parent companies. Sometimes that means decisions regarding scheduling, production, or resource allocation are ...

Roger Gimbel Discusses Several Lessons Learned After 50+ Years in the Printing Industry Roger Gimbel, President of Gimbel & Associates, discusses some key business lessons he's learned after more than five decades in the printing industry, which were compiled in a book he aut...

Wide-format printing, a large and resilient category, continues to show potential for growth and profitability. If you haven’t delved into wide format, it can be a significant new revenue stream for your print operations. Definitions vary, but for our purposes, wide format means ...

Roger P. Gimbel and Gail Gimbel, of Gimbel & Associates, have established a new scholarship fund honoring Hy and Audrey Gimbel. The Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund, will be part of the Xplor Member Scholarship program, which offers financial as...

In the first article of this two-part blog, we discussed the major considerations of a business plan for a start-up printing company. This time, we’ll look at other aspects that must be handled well to succeed in the printing industry. Equipment and Software If you’re like most p...

  A new year is powerful!  It’s a time when we reflect on the past year with the challenges we have all faced and look to our hopes for the future. It's a chance to welcome a fresh start to reinvigorate our enthusiasm for achieving our goals and our dreams. On behalf of the Gimbe...

Designing for print and designing for digital presentation can be quite different. Some aspects are common to both, such as visual appeal, a pleasing use of color, and effective space utilization. Other practices, techniques, and executions will differ. Layout, Presentation, Typo...

Complimentary Webinar Available Navigating Your Inkjet Journey - Navigating Your Inkjet Journey is a two part session with Part 1 focusing on the discovery process in this on-line webinar presented by Randall Swope, Sr. Consultant - New Market Development for Gimbel & Associa...

Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them. A printed piece appeals to us visually and makes us want to touch it. We become engaged at a...

  Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make s...

Printers often focus on how a project looks. Are the colors right? Is the registration exact? Any smears or smudges? Are the graphics and text sharp and clear? These are all important, of course, but we usually base the analysis on what we can see, hold, and touch. How often do y...