Gimbel & Associates Blog

Marketing - DIY or Hire a Professional?

Posted by Roger P. Gimbel, EDP on Jul 8, 2020 2:40:38 PM
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

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Gimbel Memorial Scholarship Fund Recipient Continues to Excel

Posted by Gail Gimbel, Executive Director on Jun 25, 2020 10:51:49 AM
Featured here is a note from Isabel, a college student who is the latest recipient of the Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund. The “Hy Gimbel and Audrey M. Gimbel Memorial Scholarship” awards funds annually to a bright, up-and-coming full-time student ...

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Marketing for Printers

Posted by Roger P. Gimbel, EDP on Jun 18, 2020 12:41:50 PM
Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundament...

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Guide to Better Business - A compendium of industry insights from Gimbel & Associates

Posted by Roger P. Gimbel, EDP on May 28, 2020 3:26:18 PM
Are you focused solely on getting the “daily laundry” out the door each day? How much time and energy do you spend on business planning for the next week, month, year or several years? Are you considering strategies to protect and grow your business in rapidly changing business c...

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Designing for Direct Mail

Posted by Roger P. Gimbel, EDP on May 4, 2020 1:47:13 PM
Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

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???? Questions Printers Wish Designers Would Ask ????

Posted by Roger P. Gimbel, EDP on Apr 2, 2020 2:21:59 PM
Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best res...

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Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM
Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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Printing Industry Trends for Marketers and Designers

Posted by Roger P. Gimbel, EDP on Dec 18, 2019 11:34:42 AM
Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

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Becoming a Strategic Partner for Print Services

Posted by Allison McCord, Sr. Learning Consultant on Dec 6, 2019 1:49:26 PM
  Selling print services to enterprises is not about getting a lead for print jobs.  You need to be proactive in the overall account strategy, not reactive to fulfilling job quotes.   Your ultimate goal is to become a strategic business partner integrated into your customer’s bus...

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Enhancing Your Communication Skills

Posted by Allison McCord, Sr. Learning Consultant on Nov 21, 2019 11:54:56 AM
Though people in the printing industry are in the communication business, they aren’t always personally skilled in the art of information exchange. A brush-up on communication skills can      make a big difference in how customers and others perceive company executives and other ...

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Automation Won’t Solve the Print Industry’s Staffing Challenges

Posted by Roger P. Gimbel, EDP on Nov 12, 2019 1:04:36 PM
  The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies ...

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Roger Gimbel Presents Strategies at IPN 2019 Fall Meeting

Posted by Gimbel & Associates on Nov 11, 2019 10:58:31 AM
2019 Fall International Printer’s Network Meeting Tokyo, Japan November 9-12, 2019 Roger P. Gimbel, EDP and President of Gimbel & Associates attended the annual IPN Global Fall meeting  held this year in the vibrant city of Tokyo, Japan.  This year's meeting theme was “Henkaku” :...

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Enter the Success Matrix

Posted by Roger P. Gimbel, EDP on Sep 23, 2019 1:18:20 PM
  Enter the Success Matrix and Grow Your Commercial Print Business   Print 19 Seminar Delivered by Randall Swope, Sr. Consultant - New Market Development Gimbel & Associates  Saturday, October 5, 2019 10:00AM - 10:50AM R40   The discussion on business growth for today's commercia...

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