Gimbel & Associates Blog

Should You Partner with a Mail House?

Posted by Roger P. Gimbel, EDP on Sep 18, 2020 10:08:20 AM
  A key component of creating printed materials is managing the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive. Some print shops ou...

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Roger P. Gimbel & Randy Hardy to Present at XPLOR 20 - Register Now

Posted by Roger P. Gimbel, EDP on Sep 9, 2020 12:17:51 PM
Don't miss this opportunity to learn from the experts.  Roger Gimbel & Randy Hardy will be discussing how AI will impact printing.  To register, see details and links below. Tuesday, September 29th Educational Sessions Description 1:50 PM  -  2:40 PM Artificial Intelligence is Al...

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All About Print Embellishments

Posted by Roger P. Gimbel, EDP on Aug 13, 2020 1:29:20 PM
Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishme...

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Using Social Media to Promote Your Print Business

Posted by Roger P. Gimbel, EDP on Jul 27, 2020 1:13:08 PM
    Social media can be a powerful addition to a print company's marketing strategy, but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can...

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What Designers Should Know About Data

Posted by Roger P. Gimbel, EDP on Jul 15, 2020 1:49:28 PM
Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

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Marketing - DIY or Hire a Professional?

Posted by Roger P. Gimbel, EDP on Jul 8, 2020 2:40:38 PM
Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

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Gimbel Memorial Scholarship Fund Recipient Continues to Excel

Posted by Gail Gimbel, Executive Director on Jun 25, 2020 10:51:49 AM
Featured here is a note from Isabel, a college student who is the latest recipient of the Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund. The “Hy Gimbel and Audrey M. Gimbel Memorial Scholarship” awards funds annually to a bright, up-and-coming full-time student ...

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Marketing for Printers

Posted by Roger P. Gimbel, EDP on Jun 18, 2020 12:41:50 PM
Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundament...

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Guide to Better Business - A compendium of industry insights from Gimbel & Associates

Posted by Roger P. Gimbel, EDP on May 28, 2020 3:26:18 PM
Are you focused solely on getting the “daily laundry” out the door each day? How much time and energy do you spend on business planning for the next week, month, year or several years? Are you considering strategies to protect and grow your business in rapidly changing business c...

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Designing for Direct Mail

Posted by Roger P. Gimbel, EDP on May 4, 2020 1:47:13 PM
Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

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???? Questions Printers Wish Designers Would Ask ????

Posted by Roger P. Gimbel, EDP on Apr 2, 2020 2:21:59 PM
Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best res...

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Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM
Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

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10 Marketing Strategies for Printers

Posted by Roger P. Gimbel, EDP on Jan 15, 2020 2:16:23 PM
  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

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Printing Industry Trends for Marketers and Designers

Posted by Roger P. Gimbel, EDP on Dec 18, 2019 11:34:42 AM
Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

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