Gimbel & Associates Blog

  A key component of creating printed materials is managing the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive. Some print shops ou...

Don't miss this opportunity to learn from the experts.  Roger Gimbel & Randy Hardy will be discussing how AI will impact printing.  To register, see details and links below. Tuesday, September 29th Educational Sessions Description 1:50 PM  -  2:40 PM Artificial Intelligence is Al...

Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishme...

    Social media can be a powerful addition to a print company's marketing strategy, but using it effectively requires research, education, planning, and plenty of time. If you haven’t used this channel for business promotion, the prospect of diving into the social media pool can...

Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm.  It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic desi...

Featured here is a note from Isabel, a college student who is the latest recipient of the Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund. The “Hy Gimbel and Audrey M. Gimbel Memorial Scholarship” awards funds annually to a bright, up-and-coming full-time student ...

Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundament...

Are you focused solely on getting the “daily laundry” out the door each day? How much time and energy do you spend on business planning for the next week, month, year or several years? Are you considering strategies to protect and grow your business in rapidly changing business c...

Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates. To produce the best results requires both creative designs and compliance with po...

Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best res...

Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

  You know the old maxim: printers are great at executing marketing programs and delivering results for their clients but not very good at promoting themselves. Marketing can seem time consuming and complex, but it’s not. It’s based on a few fundamentals: know your clients, decid...

Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...