In plant

How many of us have the time of day to sit and listen to the myriad of webinars being advertised in all industries.? After a year of being stuck in your house attached to Zoom, you are probably dealing with virtual exhaustion. We all want to get back out there and see actual live versions of clients and associates. But webinars are still an important way of getting first-hand information on what other print and graphics professionals have experienced, how they changed course to increase business and where they see the future of our industry. Here is a short report from one recent webinar you may have missed.

In-plant printing centers operate in an in-between world. They’re not commercial printers who must constantly hustle for business, but their continued existence is not guaranteed, either. The traditional model for in-plants to passively print documents for internal departments no longer works well. In many instances, those departments can outsource work to third-party printers or turn jobs over to staff members who may have only a passing acquaintance with design and production.

In this environment, we recommend in-plant centers develop strategic approaches that keep their operations relevant and thriving. In-plants can build a good strategy around adding value, selling services, and a little self-promotion.