Color inks

How Color Choices Affect Printing Costs

Posted by Roger P. Gimbel, EDP on Mar 8, 2021 2:05:43 PM

The story of color is changing. An overenthusiastic use of loud, bright hues in recent years has, ironically, dulled their impact. Perhaps we’re all yearning for more mellow, calming

experiences, or perhaps we simply want a visual change. Whatever the actual reasons, design trends are shifting to a more muted, less vibrant color palette.

With that in mind, let’s consider how the printing process can affect color choices and see how to use color cost-effectively without reducing its visual appeal. Besides the amount of ink needed to print a brochure or a wine label, crucial elements such as the number of colors, and the paper or other substrates on which the images are printed, have a great effect.

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Topics: paper, news, color inks, color, Pantone, consumption, ink, PMS, printing costs

Printing Industry Trends for Marketers and Designers

Posted by Roger P. Gimbel, EDP on Dec 18, 2019 11:34:42 AM

Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing operation developments that can affect how creative people design print projects.

Color Choices and Specialty Inks

Printing presses can create only a portion of all possible colors by mixing their four basic inks; cyan, magenta, yellow, and black (CMYK). When colors must be exact, such as in a corporate logo, printers purchase specialty inks or “spot colors” that ink companies pre-mix to exact specifications. Ink companies create the colors according to the Pantone Color Matching System (PMS).

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Topics: variable data printing, news, personalization, designer, marketer, color inks, process color, environmental sustainability, segmentation

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