Digital printing

Guide to Digital Printing and Variable Data

Posted by Roger P. Gimbel, EDP on Jan 10, 2023 12:48:08 PM

 

Most of us are bombarded daily with thousands of marketing messages. Our phones, computers, televisions, social media channels, radios, and emails continuously clamor for our attention with promotional hits.

A marketer trying to cut through the noise faces almost impossible odds. The good news is that one of the most effective tools for bolstering engagement and response is individualized marketing through variable data printing. The most effective marketing is for an audience of one and leading-edge marketers increasingly use variable data printing (VDP) to ensure their client’s messages are heard.

For printers, this represents a big and profitable opportunity. Our eBook from Gimbel and Associates, A Printer’s Perspective & Guide to Digital Printing and Variable Data, is a thorough and in-depth source for helping printers transition to this business model. You can download it for free.

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Topics: variable data printing, news, eBook, digital printing, VDP, printer's perspective

Challenges and Opportunities for Print Service Providers

Posted by Roger P. Gimbel, EDP on Jun 20, 2022 3:32:42 PM

 

Well, we are certainly living in interesting times. Two years of a global pandemic, followed by conflict in Ukraine, have resulted in labor disruptions, a choked global supply chain, and a shifting marketplace. What’s next is anyone’s guess at this point.

Interesting times certainly bring a host of challenges, but they also bring opportunity. That’s as true for the printing industry, which was living through its own interesting times even before the pandemic, as it is for individuals and society.

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Topics: direct mail, print service providers, wide format, news, digital printing, assessment, short run books, assessing new opportunities, print industry, print industry trends, opportunities for printers

Creating a Customer Guide to Printing Technology

Posted by Roger P. Gimbel, EDP on Apr 13, 2022 3:21:11 PM

The printing process is intricate and complex. Printing is a finely tuned and calibrated engineering feat with thousands of parts all moving in perfect harmony. On top of that, various technologies execute the function in different ways. While your customers needn’t be exposed to all the details, a little bit of knowledge about printing technology can’t hurt. Sharing information like this with your customers shows them you are a professional who has a thorough understanding of the industry.

Feel free to use the descriptions in this article to populate your own newsletters, blogs, emails, brochures or other communications aimed at your customers.

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Topics: roi, news, inkjet, digital printing, fleoxgraph

A Printer's Perspective & Guide to Digital Printing & Variable Data

Posted by Roger P. Gimbel, EDP on Jan 22, 2021 1:10:13 PM
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Topics: variable data printing, digital print, news, digital printing, individualized digital print

???? Questions Printers Wish Designers Would Ask ????

Posted by Roger P. Gimbel, EDP on Apr 2, 2020 2:21:59 PM

Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best results from their printed projects. They don’t know what they don’t know

Printing can involve complicated and exacting specifications that creative people must take into consideration during the design process. Informed designers working closely with printers will produce the most desirable outcome. Dialogs that begin with the questions below create favorable collaborations.

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Topics: paper, creative, news, digital printing, presses, designers, printing, colors, proof

Inkjet - How to Decide What’s Best for Your Business

Posted by Roger P. Gimbel, EDP on Feb 25, 2020 12:17:03 PM

Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 list are running production inkjet presses. 75% of them are experiencing revenue growth. It’s no wonder that inkjet is so popular, but printers have lots of choices when they decide to invest in an inkjet press. How do you know which one is right?

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Topics: news, personalization, inkjet, Inkjet Summit, digital printing, sheetfed, small print runs, workflow efficiency

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