Print — A Multi-Sensory Experience

Posted by Roger P. Gimbel, EDP on Oct 26, 2021 2:27:38 PM

Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them.

A printed piece appeals to us visually and makes us want to touch it. We become engaged at a deeper neurological level. This heightened response makes us more receptive to messages conveyed through print. Printers can intensify this haptic response with embellishments that add tactile appeal.

Printers have historically performed embossing, debossing, foiling, die cutting, spot varnishing, and raised UV in post-press production, often outsourcing the work. Today, printers can embellish documents in-house. Some techniques can even be performed inline on an offset or digital press.

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Topics: news, embellishments, debossing, die cutting, coating, haptics, varnishes, glitter, metallic sheen, pearlescent, touchable print, emobssing, foiling

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