Solution selling

How to Lose a Print Sale (and never be invited back)

Posted by Roger P. Gimbel, EDP on Dec 16, 2022 11:37:16 AM
  Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may ho...

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How to Switch to Solution Selling

Posted by Roger P. Gimbel, EDP on Mar 5, 2018 9:00:00 AM
As your organization transitions from selling products and print jobs to selling solutions, your sales techniques must evolve. The ultimate value of a print solution is not the printed product. It is the actionable results that come from the print. These results help your clients...

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