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Guide to Digital Printing and Variable Data

Posted by Roger P. Gimbel, EDP on Jan 10, 2023 12:48:08 PM
  Most of us are bombarded daily with thousands of marketing messages. Our phones, computers, televisions, social media channels, radios, and emails continuously clamor for our attention with promotional hits. A marketer trying to cut through the noise faces almost impossible odd...

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How Do Your Customers See You?

Posted by Roger P. Gimbel, EDP on Sep 17, 2019 1:04:47 PM
If you ask print salespeople about the most important things they should bring to a meeting with prospective clients, they might mention items such as print samples, company brochures, or sales pitch slide decks. Gimbel & Associates interviewed print buyers about their experi...

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