Topics: direct mail, news, mailpiece, mailpiece design, graphic design, cta
A significant percentage of designers have little to no experience in creating print projects. When they shift to printed materials, this lack of knowledge can cause them to make design decisions that add unnecessary costs and make it tough for printers to produce the product the designers envisioned. Designers accustomed to working in digital channels may not be conscious of the details that determine the success or failure of a print project.
Educating designers about print has become important as more businesses are realizing the new role print plays in overall marketing strategies. An organization cannot always achieve their marketing objectives with a digital-only approach.
Topics: digital print, news, graphic design, design, design tips, digital designers, print comeback
Featured here is a note from Isabel, a college student who is the latest recipient of the Herman L. Gimbel and Audrey M. Gimbel Memorial Scholarship Fund.
The “Hy Gimbel and Audrey M. Gimbel Memorial Scholarship” awards funds annually to a bright, up-and-coming full-time student committed to pursuing a career in the document management and graphic communications marketplace. Isabel's Major is Graphic Design. Eligibility requirements included a minimum 3.0 cumulative GPA of a 4.0 scale and full-time status at an accredited college or university. Congrats Isabel!”
Topics: news, graphic design, scholarship