A growing number of print service providers have added design to their service offerings. If you haven’t ventured there yet, consider the many advantages to bringing design in house. Unfortunately, it’s not as easy as placing a help wanted ad. Design is a broad area and graphic designers come in many flavors and with many specialties.
The designer you choose to hire must be the right fit for the work your company produces and match your organizational culture. An understanding of the print process and its intricacies is, of course, mandatory.