Print providers face the dilemma of marketing their services with in-house resources or hiring a marketing firm. It’s a reasonable predicament. Print service providers (PSP’s) offer many services that execute on strategies marketing agencies recommend. These include graphic design, print, and direct mail submission. PSPs are experts in those parts of a marketing program. Would it be much of a stretch to write the marketing plan and manage the digital components? How much time could website design and maintenance, SEO, and social media take?
It boils down to one simple question: “How much of my company’s marketing should I do myself?”
