Customer events

Well before the pandemic, Gimbel & Associates published “Making Your Event a Success” to help print industry professionals plan and execute in-person events. This free guide is still available and includes useful tips about any kind of event, whether in-person or virtual. You’ll find in the library section of rogergimbel.com.

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities.  Gimbel & Associates' new eBook, "Making Your Event a Success," is an end-to-end guide to plan, market, and execute events. You’ll be able to leverage global best practices to market your event at the local level. This guide provides detailed tactics, timetables, and tips organized in individual sections to help make each event a success.  Download your free copy now.

Successful customer events and open houses don’t happen by accident. To realize tangible results you will need alignment throughout your organization on event goals, event strategies, and project planning responsibilities. You’ll also need a cross-functional team to execute the plan. Everyone (yes every person in your facility) will need to know what you are planning, and your reasons for hosting a customer event. Each employee will have a role before, during, or after the function.

Customer events and open houses are fantastic opportunities for print service providers to demonstrate new capabilities and engage customers. No other promotional or marketing effort can match the impact of interacting with customers in-person at your facility. You’ll have the full attention of attendees and ample opportunities to show them the benefits of working with your firm.

These carefully planned events also allow you to change notions people have about your company and give you a chance to show off the investments you’ve made to handle your customers print and digital communication demands. If changing customer relationships is part of your business plan, an open house or similar affair is an ideal way to launch the effort.