How Well Do You Know Your Competition?

Posted by Roger P. Gimbel, EDP on Dec 4, 2020 10:58:38 AM

Print service providers: Have you taken the time lately to analyze your competition? It might not be the shop across town anymore, but a business in another state, or even overseas, that is soliciting business from your customers. Even if you have done competitive research before, you may need to update it. Much has changed since the pandemic started.

Why Bother?

A competitive analysis allows you to measure your company against the competition. The process creates an environment that can reveal gaps in the marketplace or highlight areas in your own operation that could benefit from improvement.

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Topics: news, competitive analysis, competition, competitors, SWOT

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