Customer acquisition

“I don’t have to sell. My customers come to me.”  That is what a customer told me once. If you have that situation all the power to you, but you are probably leaving a lot of business for others to grab.  Learn  how your existing customers choose you and then delve into how can you leverage that knowledge to grow your business.

Customer Acquisition

Customer acquisition is probably one of the most important business processes that a company can have. As part of an ongoing program of both sales development and customer satisfaction (shouldn’t they be one in the same) you can build a dynamic model for analyzing customer acquisition experience and use that to develop strategies for new customer growth and customer retention.

Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may hold positions in marketing or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it.

It can take dozens of attempts to secure a meeting with a prospective customer. When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up.