Wide-format printing, a large and resilient category, continues to show potential for growth and profitability. If you haven’t delved into wide format, it can be a significant new revenue stream for your print operations.
Definitions vary, but for our purposes, wide format means inkjet devices with printing widths of roughly five feet and greater. Encompassing many applications—posters, banners, pop-ups, labels, back-lit displays, textiles, home décor, wall art, and packaging—it also excels at very short runs with variable printing and customization.