Retaining clients is as crucial to the health of your business as acquiring new ones. Perhaps even more so. The best clients, and the ones you can reliably count on to run a successful company, are the ones who keep returning to do business with you.
Acquiring new customers is always a good idea, of course, but client retention should also be a top priority, backed by a management strategy that begins the minute a client signs a purchase order. Your customer retention strategy should be an intrinsic part of your corporate culture, from the CEO on down.