In 2022 OpenAI released ChatGPT and suddenly AI was on everyone’s radar, raising hopes, fears, and confusion in equal measure. Actually, AI has been around for some time, and we’ve all been using some form of it, often without realizing it.
ChatGPT is an example of generative AI, an advance on traditional AI. Traditional AI uses algorithms to execute repetitive tasks or single activities, like translating text, or converting currency. It’s task based. Generative AI is different in that it can create something new. It absorbs vast quantities of content, learns from it, and produces new content when prompted to do so.
Tools like ChatGPT can create sales proposals, blogs, and other marketing materials. A design tool like DALLe can create new designs based on prompts, but also analyze trends, identify user preferences, and suggest design elements that resonate more effectively.