Tactics

Marketing for Printers

Posted by Roger P. Gimbel, EDP on Jun 18, 2020 12:41:50 PM

Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundamentals: know your clients, decide what you want to tell them, and choose the tactics that work best.

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Topics: marketing education, marketing strategy, news, customer retention, brand awareness, tactics, lead conversion

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