A significant percentage of designers have little to no experience in creating print projects. When they shift to printed materials, this lack of knowledge can cause them to make design decisions that add unnecessary costs and make it tough for printers to produce the product the designers envisioned. Designers accustomed to working in digital channels may not be conscious of the details that determine the success or failure of a print project.
Educating designers about print has become important as more businesses are realizing the new role print plays in overall marketing strategies. An organization cannot always achieve their marketing objectives with a digital-only approach.