Printing business

In the first article of this two-part blog, we discussed the major considerations of a business plan for a start-up printing company. This time, we’ll look at other aspects that must be handled well to succeed in the printing industry.

Equipment and Software

If you’re like most printers, you love equipment. The speeds, the colors, the rhythmic whir of the sheet intake and output — they’re all mesmerizing. Even if you’re not awed by presses and laser cutters now, you will be. It’s inevitable.

Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make sure you have a firm handle on all the variables before jumping into the business. Also, keep in mind that some of the biggest printing firms started as a dream in a basement or a garage.

Establishing or expanding a printing business can be a complex undertaking that requires a lot of strategizing, planning, and a good business plan. Let’s run through the key areas of that plan.