Topics: direct mail, news, email, marketing message, social media, website, content marketing, print providers, marketing strategies
Though people in the printing industry are in the communication business, they aren’t always personally skilled in the art of information exchange. A brush-up on communication skills can make a big difference in how customers and others perceive company executives and other personnel, and how effective they are in their print business jobs.
At Gimbel & Associates, we conduct workshops and training to help our clients communicate with their teams, customers, suppliers, and other important entities.
We teach printing professionals when to use communication channels and we conduct role-playing exercises to get people comfortable with enhancing their communication skills.
Topics: communications skills, workshops, news, email, speaking, writing, Critical Communications
Informed Delivery Is A Win For Print Service Providers
The USPS Informed Delivery program continues to gain momentum. As of this writing, the program includes around 13 million subscribers. An impressive 65% of email subscribers check their Informed Delivery emails nearly every day. If you’ve ever run email campaigns, you’re probably aware that achieving a 65% open rate is quite a feat.
Topics: multi-channel campaigns, direct mail, email, informed delivery
