Print sales

Anyone selling print today using the methods they learned ten years ago (or more) is going to run into difficulties. The pandemic changed the way people feel about work and time. That’s what brought on the Great Resignation and Quiet Quitting phenomena. Print buyers, who may hold positions in marketing or the executive suite, place a high value on their time and they aren’t very tolerant of people who waste it.

It can take dozens of attempts to secure a meeting with a prospective customer. When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the meeting or deflect any attempts at following up.

Has anyone ever enjoyed a session of Death by PowerPoint? If your sales reps are still focusing on speeds, feeds, and other dry factoids during client presentations, chances are high they’re not delivering a message that resonates.

While facts still matter and need to be communicated, a more compelling approach is to weave them into stories that hold your clients’ attention and truly engage them.

Why Stories?

Stories sell better than facts, it’s that simple. When we listen to stories, we use more complex areas of our brain; we engage our emotions; we find it easier to remember content and data, and we stay focused. We’re all people and we all like a good story.