Seminars for printing success

The discussion on business growth for today's commercial printers is highly focused on technology considerations around such topics as inkjet, digital, workflow, and other process and production related concerns.  In our strategic work with commercial printers of all sizes we constantly face a wall that challenges their senior management team. How to focus "On the Business" versus focusing "In the Business?"   Day to day operations absorb the greatest amount of time for senior management.  Where we are going and how important is it if not more so than what happened on the shop floor that day or what order did not get filled?