Data enhancement and enrichment is the practice of adding details to data records, enabling marketers to fine-tune outbound marketing campaigns. Options include adding geocode coordinates for mapping, estimated income, gender, age, or home ownership to prospect records. Other enrichment opportunities include appending email addresses or phone numbers and filtering lists to remove unresponsive records. Identifying and eliminating duplicate contact records further improves data.
Transcend the Obvious
"Everyone understands that printers print and mailers mail. Show me something new and different that improves my response rate and makes me want to do business with you."
The marketplace knows what printers and mailers do. Yet most service providers' websites feature a long, lackluster list that includes business cards, envelopes, brochures, forms, binding, folding, and a hundred other products or services every printer offers. Use website real estate and the short attention span of most visitors to focus on customer acquisition. How can you escalate the success rate for your customer's printed materials en route to their prospect's mailbox?