Optimizing Your Print Center

Managing Customer Color Expectations

• Color problems only become noticeable when there’s an issue.
• What are the costs to your business? Reprints are often unavoidable.
• How does this extra work impact both you and your customers?

Print Power Plays - Podcast

This episode of Print Power Plays unpacks why color consistency is more than a design choice—it’s a strategic business asset. Helen Foster and Thrisston Howell explore real-world stories of brand missteps, costly reprints, and the reputational risks tied to poor color management. Listeners will walk away with practical lessons on how print executives can shift from being order-takers to indispensable strategic partners.

Key Takeaways

• Color consistency drives brand recognition and trust. Research shows it can increase recognition by up to 80%, making it one of the most critical factors in brand identity.
• Financial fallout from poor color management is severe. Misprints, product recalls, and reprints can cost brands millions, often due to weak workflows and proofing processes.
  Print executives must evolve into strategic partners. By anticipating issues, asking questions early, and aligning with brand goals, printers elevate campaigns beyond simple execution.