Customer retention

Retaining clients is as crucial to the health of your business as acquiring new ones. Perhaps even more so. The best clients, and the ones you can reliably count on to run a successful company, are the ones who keep returning to do business with you.

Acquiring new customers is always a good idea, of course, but client retention should also be a top priority, backed by a management strategy that begins the minute a client signs a purchase order. Your customer retention strategy should be an intrinsic part of your corporate culture, from the CEO on down.

Printers are famous for executing marketing programs for their clients while neglecting efforts to promote their own businesses. Part of the problem is that marketing can seem time-consuming, complex, and expensive, but it doesn’t have to be. Marketing is based on a few fundamentals: know your clients, decide what you want to tell them, and choose the tactics that work best.