Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best results from their printed projects. They don’t know what they don’t know
Printing can involve complicated and exacting specifications that creative people must take into consideration during the design process. Informed designers working closely with printers will produce the most desirable outcome. Dialogs that begin with the questions below create favorable collaborations.
Highly personalized and customized print communications that drive customer engagement have won awards and been featured in highly acclaimed case studies for decades. Marketers have experienced response and conversion lift when they leverage variable data. This phenomenon has been documented many times.
Why are so few of these campaigns executed? Most direct marketing programs do not leverage the demonstrated power of data. What is it about variable data that keeps marketers from using readily available technology to their advantage?
variable data printing,
Print Media Center,