Brand management isn’t at the top of the to-do list at many print services companies. There are so many other things demanding attention that working on the brand doesn’t seem important. Printing companies often relegate branding to the “when we have time” category of business tasks, which might be a mistake.
It’s possible to run a successful business supported by referrals and repeat business without spending much time on creating and nurturing your brand, but future growth may depend on it. A strong brand establishes a professional image and helps shape the perception customers and prospects have about a printing company.