Like the rest of us, print buyers have come through a challenging time. COVID has surely affected their jobs, and the profession itself has changed as print’s place in the marketing spectrum has evolved. Today’s buyers include highly experienced professionals who understand the...
If you missed our blog, "From the Other Side of the Desk," then you missed getting your FREE DOWNLOAD of our eBook. Watch for our new eBook, "How to Run Effective Customer Events," coming soon!
Highly personalized and customized print communications that drive customer engagement have won awards and been featured in highly acclaimed case studies for decades. Marketers have experienced response and conversion lift when they leverage variable data. This phenomenon has be...
A Print Buyer Perspective on Typical Sales Calls How would you like to learn how your sales force is doing – directly from prospective customers? Wouldn’t you like to find out what is going through buyers minds as they sit through the presentations tendered by your sales force? W...
