In today’s competitive printing industry, customer retention usually comes down to a great customer experience. High quality printing is simply the standard now, not a differentiator, and competing on price is a race to the bottom. Great customer service can be the competitive difference that makes clients want to do business with you and keeps your bottom line growing.
But the definition of great customer service has evolved. Today, the meaning includes a certain degree of self service and 24/7 access—the conveniences that can be found via online portals. Easy to navigate portals with anytime and anywhere access, quick responses, project tracking, proofing, invoicing, inventory tracking, and other services can make your brand stand out with their terrific benefits.