We all fixate on size at times. If you’re a smaller printer, it can be daunting to compete against bigger, more sophisticated, and wealthier companies. Sometimes, though, size can work in your favor.
Smaller companies are often more nimble and can pivot quickly to innovate without having to navigate excess red tape and bureaucracy. Companies that serve local markets, for example, may find it easier to network and forge community ties that can turn into business. Smaller firms also have the advantage of lower overhead costs.
But if you find yourself facing bigger competitors, several strategies can help you flourish.