Short run

Digital Printing Sales Secrets

Posted by Roger P. Gimbel, EDP on Jul 15, 2021 11:34:07 AM

Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 20-plus years.

For our purposes, we’ll take a broad view of digital printing, encompassing the first-out-of-the-gate toner technology, followed by inkjet and its incursion into most applications including flexo. Digital technology also has been a game changer for finishing, with raised UV, die-cutting, foils, and specialty inks.

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Topics: variable data printing, digital print, news, personalization, short-run

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