Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 20-plus years.
For our purposes, we’ll take a broad view of digital printing, encompassing the first-out-of-the-gate toner technology, followed by inkjet and its incursion into most applications including flexo. Digital technology also has been a game changer for finishing, with raised UV, die-cutting, foils, and specialty inks.