A key component of creating printed materials is managing
the mailing system that gets the brochures or flyers to the recipients. It’s a big percentage cost of a printing project. But mastering the intricacies of the mail stream can be complex and expensive.
Some print shops outsource this critical step and partner with an established mail services company, while others opt to bring the function in-house. Which is the better? The answer is highly individual, based on the amount of mail you need to process, client requirements, and so on. It has to make business sense.