Omni channel

What to Know About Digitizing Print

Posted by Roger P. Gimbel, EDP on Apr 12, 2024 3:37:04 PM


Here at Gimbel & Associates we concentrate on print–area in which we have a great deal of experience. Conversations with clients often begin with print, which remains a critical component of any organization’s communication strategy. However, content that starts out as print, and was originally designed for print, frequently finds its way into the omni-channel environment in which we all live.

Interest in digital publication is high. The global digital publishing market is exhibiting huge growth with a steady CAGR, indicating a favorable market trend. As they consider a digital publishing strategy, companies are also concerned about complying with accessibility laws. The number of website accessibility lawsuits are increasing, with nearly 2300 suits filed in 20231.

How does one transform print documents into an engaging and compliant digital reading experience and distribute the material to the widest audience? We’re working on that. It’s called Boundless - a new offering available soon from Xerox and administered by Gimbel & Associates.

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Topics: news, pdf, omni-channel, digitized print, Boundless, multi-channel

High-Tech Direct Mail

Posted by Roger P. Gimbel, EDP on Aug 7, 2023 4:13:41 PM


Everyone in the printing business knows how direct mail has resurged as an important marketing channel. However, it's not appearing as it did in your grandfather's mailbox! There’s no “spray and pray” anymore.

“In 2022, we saw marketers starting to shift their digital marketing budgets to direct mail solutions,” Meg Ugenti reported last month in Forbes. “This trend will hold steady as the digital marketing landscape continues to be more crowded and less predictable than traditional offline marketing channels.”

In a recent article from Practical Ecommerce, Eric Bandholz explained how Apple’s iOS 14 privacy change has upended advertising on Facebook. “Merchants accustomed to stellar ROI must now accept modest or less-than-modest performance, he reported, citing the intriguing case of Pig of the Month. The Ohio-based direct-to-consumer seller of barbeque quotes company founder Lea Richards: “With post-iOS 14 ads not working, we’re getting back into direct mail. We’ve found good results, up to six-times return.”

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Topics: multi-channel campaigns, direct mail, news, personalizaton, variable data, VDP, omni-channel, direct marketing, xmpie

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