Print service providers have experienced a labor shortage of skilled workers for the past decade, and the COVID-19 shutdown exacerbated this condition. While the printing industry faces challenges due to the rapid growth of digital media, direct mail, brochures, and in-store signage remain more responsive than their electronic counterparts. Finding skilled print professionals to produce hard copy marketing and transactional documents is challenging. Fewer college and trade school graduates are entering the field. In this article, we’ll examine the challenges printers face in attracting and retaining qualified employees, as well as strategies to address these issues.