Print — A Multi-Sensory Experience

Posted by Roger P. Gimbel, EDP on Oct 26, 2021 2:27:38 PM
Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them. A printed piece appeals to us visually and makes us want to touch it. We become engaged at a...

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