“I don’t have to sell. My customers come to me.” That is what a customer told me once. If you have that situation all the power to you, but you are probably leaving a lot of business for others to grab. Learn how your existing customers choose you and then delve into how can you leverage that knowledge to grow your business.
Customer acquisition is probably one of the most important business processes that a company can have. As part of an ongoing program of both sales development and customer satisfaction (shouldn’t they be one in the same) you can build a dynamic model for analyzing customer acquisition experience and use that to develop strategies for new customer growth and customer retention.