Personalization

Digital printing has been an intrinsic part of the printing industry for over two decades, yet many printers still struggle with finding a successful sales strategy. Even the term itself has gone through various iterations, and the technology has evolved considerably over those 2...

Fonts have personalities and convey different moods. A typeface or font matched to the personality or attributes of a specific individual or group can be the element that makes designs resonate with the viewer. Today’s variable printing technology makes it possible to match typog...

Today, the most effective marketing programs are fueled by data, which can be an anxious topic for creative people. It doesn’t have to be. Learning some basics about data is all it takes to leverage the power of data and avoid mistakes that result in re-working the design. Why is...

Nearly all printing companies have by now pondered the idea of adding digital inkjet devices to their production floors. Top performing companies have already made the move, and it’s paying off for them. Over 50% of the top 50 U.S. print providers on the Printing Impressions 400 ...

Printing projects start with project design but marketers and designers aren’t always up to speed on printing industry developments. Lack of information can cause designers to miss out on exploiting new technologies or create unnecessary expense. Here are some trends and printing...

Every aspect of our lives is driven by data. The need to protect and secure this data is becoming increasingly critical. Privacy is becoming a core market differentiator for companies. Businesses need to prove to their customers that they handle data securely and ensure the prote...

Customer journeys from awareness to purchase take place in a variety of communication channels. Multiple touchpoints provide opportunities to educate customers, transact business, or entice them to take the next step in the buying process. Some of those touchpoints involve print ...