Gimbel & Associates Blog

AI 101 for Print Firms

Costs Are Up but Don’t Let Customer Service Decline

Revolutionizing Print with Augmented Reality

Customer Retention Strategies for the Print Businesses

Your Color Expert Left—What Now?

Unlocking Efficiency: Automated Finishing Solutions in the Print Industry

The Expanding Reach of Print Personalization

What to Know About Digitizing Print

Future-Proofing Your Print Business: Skills Training

Cloud Computing for the Printing Industry

Data Enhancement for Printers

Strategies for Staffing – Fewer Workers Calls for Technology

How to Keep Good Workers :  Strategies for Staffing Part 2

Staffing Up Strategies for Printers Part 1

Beyond Static: How Motion Graphics Can Enhance Print Materials

High-Tech Direct Mail

Online Portals and the Customer Experience

The Perfect Pairing: A Printer’s Guide for Collaborating with Designers

Why Do Your Customers Choose You?

Do You Offer Design Services?

Legendary Game-Saver Becomes a Game-Changer for Print Industry Recruitment

Helping Designers with Direct Mail

Guide to Digital Printing and Variable Data

How to Lose a Print Sale (and never be invited back)

Educating Digital Designers About Print

GCS School Security:  The Materials

It’s Time: Open Houses for Printers

What’s Your Story?

Explore G&A Activities at XPLOR 22

A Print Buyer’s Perspective

Challenges and Opportunities for Print Service Providers

Online Storefronts for Printers Increase Opportunity

Setting Up a Wide Format Operation

PGSF Interviews Roger P. Gimbel About "I'm Not Anyone"

Creating a Customer Guide to Printing Technology

Assessing an In-Plant Operation

An Interview with Roger P. Gimbel, EDP & President Gimbel & Associates

10 Tips for Adding Wide Format to Your Print Operations

Gimbel & Associates Establishes New Scholarship Fund With XPLOR Int'l

Printing Start-Ups - What To Consider

Happy New Year!

Considering the Differences Between Print and Digital Presentation

Gimbel & Associates Hosts Webinars, Seminars, Panels & Cruise Auction at XPLOR21, November 16-17, 2021

Print — A Multi-Sensory Experience

Setting Up or Expanding a Print Business - 7 Points to Consider

Print Projects and Accessibility

Digital Printing Sales Secrets

The Webinar Report – In-Plant Innovation

Using Fonts with Variable Data

Wide Format Advances School Security

Uncovering Opportunities for In-plant Print Operations

Data Visualization: Making an Impact with Data You Can Print

APTech's VDP & Mail Summit - 5 Key Takeaways

How To Run Successful Virtual Events

Register now for XPLOR March 31st Webinar - Should you Hire a Consultant and What to Look For?

How Color Choices Affect Printing Costs

Print Company Survival Strategies for 2021

A Printer's Perspective & Guide to Digital Printing & Variable Data

Gimbel & Associates Joins Xplor International as a Major Sponsor

Gimbel & Associates Adds Document Professional Randy Hardy

Happy New Year 2021

How Well Do You Know Your Competition?

Creating Print-Friendly PDFs

Marketing for Printers

Should You Partner with a Mail House?

Roger P. Gimbel & Randy Hardy to Present at XPLOR 20 - Register Now

All About Print Embellishments

Using Social Media to Promote Your Print Business

What Designers Should Know About Data

Marketing - DIY or Hire a Professional?

Gimbel Memorial Scholarship Fund Recipient Continues to Excel

Marketing for Printers

Guide to Better Business - A compendium of industry insights from Gimbel & Associates

Designing for Direct Mail

???? Questions Printers Wish Designers Would Ask ????

Inkjet - How to Decide What’s Best for Your Business

10 Marketing Strategies for Printers

Printing Industry Trends for Marketers and Designers

Becoming a Strategic Partner for Print Services

Enhancing Your Communication Skills

Automation Won’t Solve the Print Industry’s Staffing Challenges

Roger Gimbel Presents Strategies at IPN 2019 Fall Meeting

Enter the Success Matrix

How Do Your Customers See You?

Gimbel & Associates Donates Cruise to Charity During NYC Fashion Week

Data Security Challenges in Your Print Environment

Postal Regulations That Trouble Print Companies

Knowing Your Customer and Their Needs - #2 - Vertical Markets

Customer Journeys for Business Expansion

Knowing Your Customer and their Needs - #1

Printing Technology Creates Opportunities - What Will Drive Your Revenue the Next 3 Years?

Wide Format for Transactional Printers? Not as Crazy as it Sounds!

Get Your Copy of Making Your Event a Success

What Does Mobile Have to Do with Print?

Roger P. Gimbel to Present at XPLOR 19 - Wide Format Printing & Transactional Service Bureaus

Is Data Quality Your Responsibility?

What Do You Know About the Cloud?

Are You a Partner or an Order-Taker?

Happy New Year!

Future Employees

An Easy Way to Connect Print and Digital

Get Your Copy of the Print Buyer Perspective

Why is Data Still a Four-Letter Word?

How to Run Effective Customer Events

Want to Really Engage Your Customers? Host an Event!

A View from the Other Side of the Desk

Operations Overhaul – An Inkjet Journey

How to Switch to Solution Selling

The Gimbel & Associates Going Forward Guide: Marketing and Data

New Rates and What’s Next for the USPS

The Gimbel & Associates Going Forward Guide: Creative and Production

Making More Money with Direct Mail

Are Your Conversational Habits Helping or Hurting?

Can Legacy Applications Jumpstart Your Inkjet Success?

Getting to Yes

Direct Mail - Your Multi-Channel Gateway

Are You Making Enough on Print?

The Printer’s Role in Non-Profit Campaign Effectiveness

Upgrade fundraising strategies with printed and electronic messaging

How to Create a Business Marketing Plan for Inkjet     Part 2

How to Create a Business Marketing Plan for Inkjet           Part 1

Why You Need a Business Marketing Plan Before You Buy an Inkjet Press

Paper and Ink Developments Broaden Inkjet’s Appeal

Consultative Selling - Teaching Your Sales Team a New Approach

Consultative Selling – Business Development Breeds Better Sales

Grow Your Business by Selling Value, Not Print

individualized media essentials

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