Ai

 Insightful conversation. Jeffrey Vasco, Enterprise Architect working with Campbell Soup demonstrates how a 156-year-old company can embrace AI without losing its operational discipline. Rather than diving headfirst into generative AI, Campbell strategically layered their approach: starting with machine learning for pattern recognition, then predictive AI for optimization insights, and finally controlled generative AI with strict guardrails.

Success for print businesses depends on optimizing operations that enhance efficiencies, reduce costs, and reliably deliver the immediate responses most clients crave.

Optimization has always been a driver for success, of course. What’s different today is the hyper speed of doing business and demand for 24/7 service, compounded by the challenges of scarce skilled workers, inflation, tight margins, and other economic uncertainties. In this complex business environment, technologies that automate and digitize business processes form the heart of an optimized business. Most shops will have to keep the following items top of mind.

Retaining clients is as crucial to the health of your business as acquiring new ones. Perhaps even more so. The best clients, and the ones you can reliably count on to run a successful company, are the ones who keep returning to do business with you.

Acquiring new customers is always a good idea, of course, but client retention should also be a top priority, backed by a management strategy that begins the minute a client signs a purchase order. Your customer retention strategy should be an intrinsic part of your corporate culture, from the CEO on down.

Remember when having your head in the clouds wasn’t a flattering comment? Times change. Today, being in the cloud is a good thing and we’re all attempting to stake out a spot up there so we can be more productive down here.

Cloud computing has been around for some time. We’re all familiar with our own personal software programs and operating systems that update automatically. Or with our photos and files being stored somewhere in the ether. But like any structural transformation, cloud computing takes time to fully permeate into businesses and market sectors.