In-plant printing centers operate in an in-between world. They’re not commercial printers who must constantly hustle for business, but their continued existence is not guaranteed, either. The traditional model for in-plants to passively print documents for internal departments no longer works well. In many instances, those departments can outsource work to third-party printers or turn jobs over to staff members who may have only a passing acquaintance with design and production.
In this environment, we recommend in-plant centers develop strategic approaches that keep their operations relevant and thriving. In-plants can build a good strategy around adding value, selling services, and a little self-promotion.
