Die cutting

It should come as no surprise that video content is king, providing endless entertainment and learning through lively visuals and animations. But what about print? Should you just concede the attractive and absorbing aspects of video and animation to the digital channels and concentrate on selling flat printed images?

Don't leave any opportunity behind!

Motion graphics aren't appropriate for every project, but helping your clients dive into the realm of motion can be a differentiating factor for your printing business that helps retain current customers and attracts new ones. Motion graphics can transform flat sheets into mesmerizing 3D objects, capturing the reader's attention and even bridging the gap between the tangible and digital worlds for an unforgettable interactive experience.  

Unlike one-dimensional digital ads, printed marketing materials connect with more of our senses. You can you see vividly printed pieces, but you can also touch, feel, and even smell them.

A printed piece appeals to us visually and makes us want to touch it. We become engaged at a deeper neurological level. This heightened response makes us more receptive to messages conveyed through print. Printers can intensify this haptic response with embellishments that add tactile appeal.

Printers have historically performed embossing, debossing, foiling, die cutting, spot varnishing, and raised UV in post-press production, often outsourcing the work. Today, printers can embellish documents in-house. Some techniques can even be performed inline on an offset or digital press.

Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishments.

Embellishments are finishing decorative applications added after the actual printing, in the post-press phase of production. Broadly, embellishments include multiple types of inks, from metallics to invisible formulations; specialty coatings; die cutting; embossing and debossing; and various foils.