The printing business is awash in advanced technology and automation. One can walk around the trade shows to observe software and equipment everywhere that handles many of the tasks formerly dependent on experienced printing professionals. Automation enables printing companies to produce more work in less time and at lower costs. But that doesn’t eliminate the need for skilled humans to envision solutions, monitor progress, and include new technology in efficient workflows. And legacy equipment still in use at most print facilities will require educated operators.
For quite some time this industry will need talented individuals dedicated to keeping print a viable and valuable means of communicating information-and that’s a problem.
