Data quality

Is Data Quality Your Responsibility?

Posted by Roger P. Gimbel, EDP on Mar 29, 2019 11:06:12 AM

When it comes to variable data, most printers just accept what they get from their customers. But should they attempt to improve on the data to increase campaign effectiveness? We think that is a good way to add value to the customer relationship. Simple data quality processes added to the workflow can make your client’s outbound communications more effective and add billable line items to your invoices.

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Topics: news, case conversion, geolocation, data quality, genderizing

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