Printing

A growing number of print service providers have added design to their service offerings. If you haven’t ventured there yet, consider the many advantages to bringing design in house. Unfortunately, it’s not as easy as placing a help wanted ad. Design is a broad area and graphic designers come in many flavors and with many specialties.

The designer you choose to hire must be the right fit for the work your company produces and match your organizational culture. An understanding of the print process and its intricacies is, of course, mandatory.

This article is  a reprint, courtesy of the Print & Graphic Communications Association.  Gimbel & Associates is intrigued and gratified to learn of the charitable work of former NY Yankee great, Mariano Rivera, who has established a program to educate students about exploring careers in printing and graphics.  For more information on the Foundation or to attend the Franklin Event, click on the link at the end of this article.

Printers understand about the impact printed items can have on people. Interacting with print involves multiple human senses including smell, touch, and hearing-besides the visual aspect. Designers that concentrate mainly on digital mediums may not realize how to get the best results from their printed projects. They don’t know what they don’t know

Printing can involve complicated and exacting specifications that creative people must take into consideration during the design process. Informed designers working closely with printers will produce the most desirable outcome. Dialogs that begin with the questions below create favorable collaborations.