All About Print Embellishments

Posted by Roger P. Gimbel, EDP on Aug 13, 2020 1:29:20 PM

Any marketer or designer knows that success and customer engagement come from standing out and creating memorable experiences. Print is a proven method of creating strong connections, and one method of intensifying engagement with printed pieces even more is by adding embellishments.

Embellishments are finishing decorative applications added after the actual printing, in the post-press phase of production. Broadly, embellishments include multiple types of inks, from metallics to invisible formulations; specialty coatings; die cutting; embossing and debossing; and various foils.

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Topics: marketing, news, embossing, embellishments, debossing, varnish, die cutting, foil, specialty inks, coating

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