Printing can be alluring. The technology is fascinating and the end result, with its popping colors and textured finishes, can be a feast for the eyes. But behind the fancy ink and substrates, there’s a business to run. If you’ve ever considered starting a print company, make sure you have a firm handle on all the variables before jumping into the business. Also, keep in mind that some of the biggest printing firms started as a dream in a basement or a garage.
Establishing or expanding a printing business can be a complex undertaking that requires a lot of strategizing, planning, and a good business plan. Let’s run through the key areas of that plan.